Selling a Home via the Auction Method

1.  An auction usually out performs any other marketing methods for whatever is being sold.  The excitement level is high throughout the gathered crowd, because only one person will be the buyer that day. Several people are confident they will be the buyer, but they are in competition with each other.  At its essence, the auction process is about competition.  The auction event places bidders in a head-to-head contest for the privilege of buying your property.  This competitive bidding process takes the guesswork out of pricing the property, so that you as a seller do not risk setting the price too low or overpricing the property and having it on the market for extended periods.

2.  Sellers appreciate our innovative marketing program, which combines newspaper advertising, direct mail, telemarketing, the Internet, and other media that reach potential buyers and turn them into bidders on auction day.  Our efforts bring very interested and qualified buyers to bid competitively for your property.

3.  In addition, real estate professionals (brokers and agents) are invited to participate and assist or represent their clients at the auction.  They are paid from the buyer's premium and not out of the sellers proceeds.

4.  When the auction is over, you get a signed purchase contract and escrow is opened with a large non-refundable deposit from the buyer.  You will receive your check from the title company within 30 days after the auction but many times even sooner.  Our average closing takes just 16 days!   The principle of the time value of money supports that a dollar received today is worth more than the same dollar received at a later date.  The traditional method of listing and selling through a negotiation process has minimal ability to capitalize on this principle.  While real estate may never be as liquid as stocks or bonds, the auction method increases your liquidity significantly.

Please contact me if you have any questions about auctioning your California home.